Live Healthillie Improves Discoverability With 20K+ Attributes
Live Healthillie is your trusted one-stop shop for clean, non‑toxic wellness essentials, offering carefully curated supplements, skincare, hydration blends, bath and body goods, and more, all free from artificial ingredients and endocrine disruptors.
Facing a fragmented catalog, Live Healthillie required precise product attribution to support new features like a dynamic mega‑menu and robust left-hand filtering. By attributing products across key dimensions such as category, wellness goal, ingredient, and brand they unlocked smarter on-site navigation and product discovery.
With Aquifer Growth’s managed catalog solution, they standardized and automated tens of thousands of attributes. This work also laid the foundation for SEO-driven structure as the new filters and mega‑menu were informed by long-tail search demand, ultimately leading to a measurable increase in organic traffic.
.png)
The Problem
As Live Healthillie expanded its product assortment across supplements, skincare, and wellness goods, its catalog grew increasingly complex. With over 500 SKUs and a focus on clean, functional products, the brand needed a consistent way to attribute items by use case (e.g., gut health, immunity), format (e.g., powder, capsule), ingredient, and more.
Unstructured Catalog
Products were inconsistently tagged and attributed, making it difficult to build smart filters, a navigable mega menu, or search-optimized category pages.
Manual Tagging and Updates
Assigning and maintaining 20+ attributes per SKU including wellness goals, form factors, and clean-label badges created hours of weekly overhead and increased the risk of errors.
Missed SEO Opportunities
Without structured data tied to real search behavior, Live Healthillie missed opportunities to capture long-tail traffic and improve organic product discovery.
The Solution
Clean Attribution Infrastructure
Aquifer Growth helped standardize product attribution across 500+ SKUs, structuring over 00,000 attributes and aligning them to key merchandising and SEO dimensions.
Smarter Navigation and SEO Alignment
With structured product data in place, the team launched a new mega menu and left-hand filter experience both driven by SEO-informed categories and user behavior.
Automation and Consistency
Aquifer implemented a managed system for tagging and metafield updates, eliminating manual work and ensuring catalog consistency as the brand scaled.
The Results
Partnering with Aquifer Growth enabled Live Healthillie to structure over 20k product attributes across their catalog, saving 10–15 hours of manual work each week. The improved attribution powered a fully restructured mega menu and filtering system, directly informed by long-tail SEO strategy leading to measurable improvements in organic traffic and product discoverability. With cleaner data and search-optimized navigation, the team is now positioned to scale efficiently and convert more shoppers.
Let us Handle the Operations
We build the custom systems you need and bring the expertise to run your day-to-day operations, so you can focus on scaling, selling, and growing your business faster.
