Shop437 Optimized 15K+ Product Attributes to Enhance Filtering
Shop437 is an activewear brand known for its signature 437cloud™ fabric and flattering, curve-hugging cuts was undergoing a site revamp when they turned to Aquifer Growth.
To preserve and enhance product discovery post-migration, they needed precise product attribution across dimensions like garment type, fabric, support level, size, and collection. Aquifer’s managed catalog solution standardized and automated over 10k product attributes across their catalog, enabling an SEO-informed mega‑menu and left-hand filter experience.
This structured, search-aligned hierarchy improved site navigation, streamlined user experience, and delivered measurable lifts in organic traffic without adding manual work to the team.
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The Problem
As part of its migration from a legacy ecommerce platform, Shop437 faced the challenge of improving its catalog discovery. Without standardized metadata across dimensions like garment type, size, material, and collection, product pages were inconsistently tagged. This made it difficult to build intuitive navigation, filtering, and maintain SEO during platform transition.
Fragmented Metadata
Attribute inconsistencies threatened site usability, navigation, and dynamic category hierarchy. Without clean taxonomy, filters and mega-menu logic were unstable.
Migration Cleanup Overhead
The migration process demanded considerable manual metadata cleanup, risking both delays and attrition in search engine performance and organic traffic.
SEO Exposure at Risk
Without a taxonomy structured around long-tail keywords and search behavior, Shop437 risked losing visibility during and after migration.
The Solution
Migration-Focused Attribution Strategy
Aquifer Growth designed a consistent attribute taxonomy covering category, fabric (e.g. 437cloud™, mesh), coverage support (light/medium), and collection lines aligned with merch and SEO goals pre- and post-migration.
Navigation & Filter Alignment for Search
Once attribution was standardized, Aquifer helped map fields into a new mega menu and left-hand filter structure, built around search demand and buyer journey logic.
Systems & Workflow Automation
Aquifer implemented an ongoing managed solution to automate updates, clean at scale, and maintain metadata consistency without adding full-time headcount.
The Results
By partnering with Aquifer Growth during their platform migration, Shop437 standardized over 10,000 product attributes across ~400–500 SKUs, saving 8–12 hours per week in catalog cleanup. The newly structured and SEO-aligned mega menu and filtering system delivered noticeable lifts in organic traffic and improved product discoverability. The brand now operates with smarter navigation, cleaner data, and scalable catalog operations primed for continued growth.
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