AI Optimization · GEO

Buyers stopped searching.
They started asking.

When your buyer asks ChatGPT, Perplexity, Claude, or Google's AI Overview who to buy from — you either get named or you don't. We measure it in % of responses and we grow it.

The shift

Search moved. Nobody told your funnel.

Four shifts are already draining top of funnel. Most brands haven't noticed — because dashboards don't measure “didn't get mentioned.”

Best magnesium stick for stress?
1. Brand A
2. Brand B
3. Brand C
You: not mentioned
01

You aren't in the answer.

The buyer asks a question. Three brands get named. You are not one of them. There is no page 2. There is no scroll. The buyer moves on.

Organic clicks · 12 mo
AI Overview took the click
02

SEO clicks are shrinking.

Google's AI Overview answers the question at the top — and the buyer never clicks. Same query, same intent, half the traffic. That's the new baseline.

× <div class="product-hero">
× <h1>Buy Now</h1>
× Reviews: 4.8 stars ()
<script type="application/ld+json">
03

AI reads structure, not vibes.

LLMs parse the page. If your specs, price, reviews, and answers aren't marked up as structured data — they don't exist. Nice copy alone doesn't cite.

You're being cited from:
r/ reddit.com/r/supplements 2019
tp trustpilot.com/reviews 1☆
yr yourbrand.com
04

You're cited — but not from your site.

Someone else is writing your story. LLMs pull from Reddit threads, review sites, and blog posts — because your first-party content wasn't set up to be the source of truth.

The cost

Every “didn't get named” is a buyer you'll never see.

60%
of Google searches now end without a click
700M+
weekly users on ChatGPT alone
0
of your competitors are measuring this yet

Traditional SEO reports don't show what didn't happen. The mentions you missed don't hit a dashboard. Which is exactly why the window is still open.

The primer

GEO isn't SEO with a new hat.

Different engines. Different ranking mechanics. Different measurement. Same goal: be the answer.

Yesterday

SEO

Rank a page. Earn the click.

  • Optimize forKeywords
  • Content shapeLong-form pages
  • Wins byBacklinks + freshness
  • Measured byRank + clicks
  • ReaderA human
Today

GEO

Get named in the answer.

  • Optimize forEntities + intents
  • Content shapeStructured Q&A, schema, facts
  • Wins byCitations across trusted sources
  • Measured byMentions, share of voice, sentiment
  • ReaderAn LLM → then a human
The stack

The full stack that gets you named.

Six workstreams, one team, owned end to end. Not a checklist — a system that compounds.

01

AI Visibility Audit

Where you appear — and don't — across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Baseline share of voice against your top 5 competitors.

  • 200+ prompt scan across your category
  • Named vs. cited vs. missing breakdown
  • Competitor citation source map
02

Structured Content Rewrite

Product pages, guides, and FAQ rewritten so LLMs can extract, quote, and cite. Facts first, tone second, tokens third.

  • Answer-first paragraph structure
  • Comparison, spec, and pricing blocks
  • Prompt-shaped Q&A sections
03

Schema + JSON-LD

Product, FAQ, Review, HowTo, Organization — marked up cleanly so answer engines can understand what you sell and who you are.

  • Complete Product + Offer coverage
  • Aggregate reviews + individual review nodes
  • Entity relationships & sameAs graph
04

Digital PR for AI

Digital PR reframed for citation, not vanity backlinks. We map where your competitors are cited, then place you on the industry bodies, trade press, review platforms, and category listicles LLMs already trust.

  • Competitor citation source audits
  • Anchor-text strategy (how AI describes you)
  • Wikipedia + entity infobox management
05

First-Party Knowledge Base

The FAQ, guide, and glossary corpus LLMs prefer over hallucination-prone Reddit threads. When the model needs a source, it finds yours first.

  • Ingestion-friendly hub architecture
  • Prompt-mapped content coverage
  • Refresh cadence + freshness signals
06

% of Responses Reporting

The dashboard nobody else has. Your headline metric: % of responses you appear in across every engine — benchmarked against your top 5 competitors, tracked weekly, tied to pipeline.

  • Weekly automated engine scans
  • Competitor share-of-voice tracking
  • Attribution for AI-sourced sessions
The method

How the engagement runs.

A 90-day cycle. Then it compounds — every quarter your citations, structure, and mention share get denser.

  1. 01
    Days 1–14

    Baseline

    200-prompt scan across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. We map exactly where you're named, cited, missing, or misrepresented — and against whom.

  2. 02
    Days 15–45

    Rewrite

    Product pages, guides, and FAQ restructured. Schema + JSON-LD shipped. Your site becomes machine-readable without losing its human voice.

  3. 03
    Days 30–75

    Seed

    Entity placements, citation outreach, review-site cleanup, and knowledge-base publish. We plant the sources LLMs will find on their next crawl.

  4. 04
    Days 60–90 → ongoing

    Measure

    Weekly engine scans. Share of voice, sentiment, referral traffic. You see the mentions climb — and then you see the pipeline follow.

The proof

What the numbers look like at 30 / 60 / 90.

Directional benchmarks from category launches. Every brand starts in a different spot — the trajectory is what matters.

Day 30
<5% baseline mapped

You see the map.

Most brands find they're named in fewer than 5% of buyer-intent prompts on day one. You get a source-by-source breakdown of where competitors are cited, and the exact structural gaps holding you back.

Day 60
Named 2–3×

Structure ships. Mentions climb.

Schema is live. Structured content is indexed. First citations land on trusted sources. Named mentions typically climb 2–3× as engines re-crawl and re-ingest.

Day 90
15–25% of responses

Category presence.

Compounded citations plus first-party structure land brands in 15–25% of category prompts. That's the threshold where AI-referral pipeline shows up in analytics.

Benchmarks from ecommerce category launches. Categories with heavier incumbents move slower; niche categories move faster. The audit tells you which you're in.

Questions

Answers, in the order you'll ask them.

Is GEO just SEO with a rebrand?

No. SEO wins the click on a search results page. GEO wins the citation inside an AI-generated answer. Different engines, different signals, different measurement. You need both — they don't replace each other, they compound.

Do I need to abandon my current SEO work?

No. Well-structured SEO content is actually the foundation of good GEO. What we do is layer schema, structured answers, and entity strategy on top — and rewrite the pages that were built for humans-only so LLMs can also parse them.

How do you measure something you can't rank on?

We run weekly automated prompt scans across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — 200+ buyer-intent prompts specific to your category. You get share of voice, mention count, sentiment, and citation sources. Same rigor as rank tracking, new terrain.

How long until I see results?

Schema and structured content changes get picked up in weeks. Citation strategy compounds over 60–90 days as sources get crawled and re-ingested by model training or retrieval systems. By month three, most engagements see 3–5x increase in named mentions.

What if my brand isn't the “authority” in my category?

Even better. Category leaders are already cited. The window is wide open for brands two or three spots down — because most competitors haven't started this yet. The next 12 months decides who owns the answer for the next five.

Do you handle the implementation or just the strategy?

Implementation. Same team that runs your storefront runs your GEO. Schema shipped by our devs. Content rewritten by our writers. Citations placed by our team. You don't hand a strategy PDF to another vendor.

See exactly what % of responses
you're already in.

Free 30-day AI visibility audit. 200-prompt scan across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — benchmarked against your top 5 competitors.

Book the audit