Focus on the brand.
We run the operations.
Ecommerce ops is a real function, not a side task. Inventory counts, variance investigation, PO reconciliation, COGS and margin tracking, supplier coordination, weekly reporting. Work that needs to happen every week, by someone senior, on a schedule. We take that function. End to end.
Built for Scaling Shopify Brands
You've outgrown spreadsheets
Your ops live in a Google Sheet called inventory_FINAL_v4.xlsx. Someone updates it when they remember. Half the SKUs are out of date.
You can't justify an ops hire yet
A proper inventory planner or ops manager runs $80-120K fully loaded. At your revenue, it's too much fixed cost for too narrow a scope.
You are doing ops work at 11pm
You started this brand to build something. Now you're approving POs after the kids are in bed, chasing a supplier for lead time updates.
Six operational disciplines.
One managed service.
Each one is a tracked system, not a task. Every action logged, every data point reconciled, every exception flagged. Your team stops holding it together.
Inventory Management
Know exactly what you have, where it is, and what it's worth, in real time.
The problem this solves
Most growing Shopify brands have inventory in three or four places. Their Shopify store, 3PL warehouse, a secondary warehouse for wholesale, and sometimes a founder's garage for samples or returns. Shopify shows 142 units. The 3PL says 138. Nobody counted the garage. When a customer orders the last unit, it's already gone.
What we run
- Multi-location inventory reconciliation — daily sync between Shopify, your 3PL's WMS, and any secondary locations. Discrepancies over a set threshold get flagged, investigated, and corrected.
- Live stock thresholds per SKU — minimum, reorder, and max levels set per product based on velocity and lead time. Alerts fire when any SKU crosses a threshold.
- Bin and zone tracking — for brands with warehouse complexity, we track which items are in which bin so your pick-pack team doesn't waste time hunting.
- Cycle count scheduling — rather than one painful annual physical count, we run rotating partial counts so discrepancies are caught within weeks, not months.
- Return-to-stock workflows — returned items logged, inspected, graded, and either returned to sellable inventory or flagged for liquidation.
The outcome
Your inventory numbers in Shopify are trustworthy. When your accountant asks for an inventory valuation, you can produce it in an hour, not a week. When a buyer wants to place a wholesale order, you know within minutes whether you can fulfill it.
Inventory Forecasting
Stop guessing. Stop stocking out. Stop tying up cash in dead SKUs.
The problem this solves
Founders at $1-5M typically forecast by feel. "We sold 200 last month, let's order 250." But that ignores seasonality, marketing calendar, lead times, promotion impact, and product lifecycle. Result: the hero SKU stocks out during a push, three other SKUs sit in the warehouse tying up $40K of cash, and a Black Friday order gets placed three weeks too late.
What we run
- SKU-level demand forecasting — each SKU gets its own forecast based on historical sell-through rate, seasonality, trend, and known upcoming events (promotions, influencer drops, wholesale orders).
- Lead time integration — forecasts incorporate actual supplier lead times, not best-case. If your manufacturer takes 60 days and ocean freight is another 30, the forecast accounts for 90 days of demand before the next PO can land.
- Safety stock calculation — buffer stock sized to demand volatility per SKU. Stable basics get less buffer; volatile seasonal items get more. No more one-size-fits-all.
- Reorder point automation — when a SKU hits its reorder point factoring in lead time plus safety stock, the system generates a draft PO for review.
- Dead stock identification — SKUs with low sell-through or high days-on-hand flagged monthly for markdown, bundling, or liquidation decisions.
- Promotion and marketing calendar integration — when you're planning a campaign on a specific SKU, we bump its forecast based on expected lift so you don't stock out mid-campaign.
The outcome
Stockout rate on A-class SKUs drops below 5%. Cash tied up in slow-moving inventory shrinks. POs get placed at the right time, in the right quantity, based on actual demand signals instead of gut feel.
Purchase Order Management
Every PO entered, received, and reconciled — line by line, unit by unit.
The problem this solves
Most growing brands treat POs as emails. Founder emails the supplier: "Hey, can you send 500 units of SKU-A, 300 of SKU-B, 200 of SKU-C, usual pricing?" Supplier says yes. Six weeks later, a box arrives. Somebody opens it, counts approximately, notices the sneaker SKU is short by 40 pairs, shrugs, and moves on. The invoice gets paid in full. Nobody reconciles. This is how ecommerce brands lose thousands per quarter without noticing.
What we run
- Structured PO creation — every PO entered into the system with SKU, quantity, agreed unit cost, expected delivery date, supplier terms, and any applicable freight or tariff expectations.
- Supplier acknowledgement tracking — POs aren't "sent and forgotten." We track acknowledgement, flag suppliers who haven't confirmed within 48 hours, and chase as needed.
- Line-item receiving — when shipments arrive, each item is received against the specific PO line. If you ordered 500 of SKU-A and received 487, the system records the variance. If a box arrives short, damaged, or mislabeled, it's documented at the line level.
- Three-way match reconciliation — the standard accounts payable control that matches the PO (what you ordered), the goods receipt (what arrived), and the supplier invoice (what they billed you) before approving payment. Discrepancies get flagged and investigated before money moves.
- Landed cost tracking — unit cost + freight + duty + tariff + any other landed expense, rolled up to an accurate per-unit COGS. Without this, your margins are fiction.
- Supplier scorecards — over time, we track which suppliers ship on time, ship accurately, and bill correctly. The bad ones become visible; the good ones get prioritized.
The outcome
You always know what's been ordered but not received, what's been received but not invoiced, and what's been invoiced but has discrepancies. Your accountant gets clean records for AP. You stop overpaying suppliers for short shipments. Your cost of goods is actually accurate.
- Merino Crew — Black 72
- Linen Shirt — White 54
- Canvas Cap — Ecru 54
- Wool Blend — Navy 96
- Classic Tote — Natural 78
- Merino Crew — Stone 46
- Merino Crew — Black 40
- Linen Shirt — White 40
- Mixed SKUs 22
- Damaged / Hold 8
Warehouse & Fulfillment Operations
Know what's in which bin, zone, or location — at all times.
The problem this solves
Multi-location brands (DTC warehouse + 3PL + wholesale stock + returns staging) lose track of where inventory actually sits. "We have 300 units" becomes meaningless when 180 are at the 3PL, 80 are staged for a wholesale order, 30 are returns awaiting inspection, and 10 are missing entirely.
What we run
- Multi-location stock mapping — every SKU tracked by location, bin, or zone. One dashboard shows where every unit is.
- 3PL coordination and receiving — when inventory moves to your 3PL, we verify receipt matches the outbound manifest. Discrepancies get resolved before they become permanent.
- Transfer management — moving stock between locations is tracked as a formal transfer, not an email. Units in transit are visible as "in-flight" so you don't double-sell.
- Wholesale allocation — for brands doing both DTC and wholesale, we split inventory allocation so a big wholesale PO doesn't accidentally stock out your hero SKU on Shopify during a key weekend.
- Cycle counts and variance investigation — rotating counts by bin or zone. Variances over threshold get investigated, not just written off.
The outcome
You stop selling phantom inventory. You stop over-allocating to wholesale. Your 3PL billing matches what they're actually holding. Your returns stop disappearing into a pile nobody looks at.
COGS & Margin Tracking
Know your true margin per SKU — and see it update as costs change.
The problem this solves
Most Shopify brands use unit cost from the last PO they placed, plug it into Shopify, and call it COGS. But landed cost changes every PO — raw material prices shift, ocean freight fluctuates, tariff structures change. Tariffs alone can swing landed cost by 10-25% depending on trade policy. If your COGS in Shopify hasn't been updated in 6 months, your margin reporting is fiction, and the sales reports your CEO and board look at are misleading.
What we run
- Per-SKU landed cost — unit cost + inbound freight + duty + any handling fees + tariff, calculated at the PO level and updated in the system when each PO lands.
- Weighted average cost updates — when a new PO lands at a different unit cost, we roll it into a weighted average so your margin calculations reflect actual inventory cost, not just the latest purchase.
- Margin reporting per SKU — which products are actually profitable after landed cost, discounts, marketplace fees, and returns. Often surprising.
- Price change analysis — when a supplier raises prices 8%, we model the margin impact and flag whether a retail price adjustment is needed to maintain margin.
- Accounting sync — landed cost data pushed to QuickBooks or Xero so your bookkeeper isn't guessing. Inventory valuation on the balance sheet matches reality.
The outcome
When your CFO or accountant asks about margin per product line, you have a real answer. When you're deciding whether to run a 20% promotion on a hero SKU, you know if it's still profitable. When raw material costs spike, you catch the margin erosion early instead of finding out at quarter-end.
Supplier Management
Your supplier relationships, documented and managed — not trapped in a founder's inbox.
The problem this solves
At most $1-5M brands, the founder is the only person who knows the manufacturer's WhatsApp, the freight forwarder's email, the broker's phone number, and the quirks of each supplier's lead time. If the founder goes on vacation for two weeks, ops goes dark. If the founder wants to sell the business, this is a massive red flag in diligence.
What we run
- Supplier master file — every supplier documented with contact info, payment terms, MOQs, lead times, payment method, tax/compliance status, and any special notes.
- Performance tracking — on-time delivery rate, quality issue rate, billing accuracy, responsiveness. Bad performers become visible.
- Lead time calibration — actual historical lead times vs. quoted, so forecasts use reality not supplier optimism.
- Contract and terms documentation — payment terms, MOQs, price agreements, volume discounts — all documented centrally, not scattered across email threads.
- Communication logging — key decisions (price changes, MOQ changes, special orders) captured as notes against the supplier record so context persists across time.
- Supplier diversification flags — SKUs sourced from a single supplier get flagged as concentration risk. Recommendations for backup sourcing where it matters.
The outcome
Supplier knowledge stops being trapped in one person's head. Your team can operate without the founder on every call. If you ever sell, this is a green flag in diligence, not a red one.