Your storefront, handled.
Your revenue, up.

Design, build, and the data underneath → owned end to end. You stop managing an agency and start reading the numbers.

Let's Chat

Where your storefront is stuck.

#storefront-issues
Sarah Founder

Store's broken on mobile. Who's on it?

Seen by 4 0 replies
01
Nobody owns your storefront.

The freelancer moved on. The agency ghosted. Now it's on a dev's list, a marketer's list, and your list, which means it's on nobody's list.

5 bought  ·  95 left
02
Traffic's fine. Conversion isn't.

You're paying for the visits. They land on a PDP that hesitates, a PLP that can't filter, and a catalog with no real structure underneath it.

Shopify Plus $2,300/mo Features unused
03
You moved to Shopify Plus. Nothing changed.

Enterprise pricing, and you're still running a theme a Basic store could run. Custom templates, scripts, checkout, all of it still on the shelf.

Not connected
04
The apps are installed. Nobody wired them up.

Recharge, Rebuy, Klaviyo, thousands a month in subscriptions, doing a fraction of what you bought them for.

You're already paying for the fix.

The budget isn't the problem. The stack you've bought is doing a fraction of what it should.

~$2,300/mo

Shopify Plus. You're on the plan. You're running a theme a Basic store could run.

~$3,000/mo

Recharge, Rebuy, Klaviyo. Installed. Barely wired.

Every point of conversion

On traffic you've already paid for. That's the one that compounds.

Typical mid-market DTC stack. Yours may be worse.

None of this needs more budget. It needs someone to own it.

The fix is one team that owns all of it.

Storefronts, Build or Improve

Shopify, Webflow, or fully custom. Design and build across the whole surface — first wireframe to production deploy. Fast pages, clean handoff, and a codebase your next developer won't curse.

ShopifyShopify PlusWebflowCustom code
Product pages & UX

PDP redesigns, design systems, UX and accessibility audits. We find where buyers hesitate, then remove the reason.

PDP redesignDesign systemsUX auditAccessibilityCRO
The layer underneath

Catalog taxonomy, product data, merchandising structure, search and filtering. The unglamorous work that decides whether the pretty page actually sells. This is the part other agencies don't do.

TaxonomyProduct dataMerchandisingSearch & filtering
Motion & interactive

Hero animations, product demos, interactive embeds. Your product explained in seconds, in the browser, not in a 40-slide deck.

Hero animationInteractive embedsLaunch assets

Featured work · Live Healthillie.

01 · Minerals & Chill PDP
The problem

Minerals & Chill is Live Healthillie's hero SKU, driving subscriptions, wholesale, and loyalty. It was selling on the same generic template as every other product. No flavor merchandising, no dedicated social proof, variant imagery slowing down the store's most-trafficked page.

The build

Figma prototype, then a bespoke PDP template on Shopify Plus. Custom reviews with star and attribute filtering. Flavor variant swatches, quantity ticker, quick-add that opens the cart tray. Variant images on the CDN, Route protection suppressed, clinical-study link. Designed Dec 2025, live Mar 23, 2026.

The result
+42%
add-to-carts
+47%
completed checkouts

First 60 days live, against the 60 days prior.

Minerals & Chill buy-box
02 · Subscription portal & loyalty
The problem

Recharge (Affinity) is a closed platform. No native custom code, no way to build a proper loyalty engine inside it — and the existing portal was doing nothing to hold subscribers.

The build

Rebuilt the Recharge customer portal from scratch. Shipped a 4-tier subscription punch card — order 3, frother + sample pack; order 6, free shipping; order 9, surprise merch; order 12, 20% off. Reward-email flow, tabbed upsell system (Best Sellers, Supplements, Skin & Body, Home), full cancel/manage flow. Under the hood: moved JS/HTML out of Recharge into a Shopify snippet, pushed CSS to Recharge global, rebuilt the Cloudflare worker.

The result

Launched June 18, 2026. Built to raise LTV on the subscription base.

Portal & loyalty visual
03 · Wholesale B2B storefront
The problem

Live Healthillie needed a wholesale channel. The retail store couldn't carry B2B pricing, MOQ logic, application-based access, or reseller compliance.

The build

A separate Shopify Plus B2B store at wholesale.livehealthillie.com. Application → B2B-draft → approval → email-access pipeline. Reseller agreement and cert capture. 16-unit mix-and-match MOQ. Wholesale PDP mirroring retail. Klaviyo flows on top.

The result

A live commerce channel, standing on its own.

Wholesale storefront visual
04 · Checkout experience
The problem

Checkout was where the funnel was leaking. Too much friction, too little proof at the moment of decision.

The build

Multi-step Shopify Plus checkout with trust signals (130k → 150k customers), testimonials, Toki loyalty integration, product recommendations, and free-shipping / weight-tier logic fixes.

The result

A checkout that closes instead of leaking.

Checkout visual
05 · Accessibility remediation
The problem

Compliance requirements weren't being met, and most agencies handle it by installing a plug-in and calling it done.

The build

A full accessibility audit and a dedicated ADA theme layer. Ongoing remediation instead of a one-shot patch.

The result

Live, ongoing, and defensible.

Accessibility visual
1/ 5

More work. Same standard.

Storefronts, product pages, and the systems behind them.

Storefront image
Hello Ryse
Storefront rebuild + PDP redesign

A full storefront refresh on Shopify, tuned to the brand voice and the buying journey. Cleaner IA, faster PDPs, and a checkout that stops leaking.

ShopifyPDPCRO
Read the case study →
Storefront image
Shop 437
Catalog taxonomy + mega-menu

The catalog had no merchandising structure. We built a real taxonomy from the ground up, then designed the mega menu to expose it, easier for customers to navigate, easier for the team to run.

Information architectureNavigationMerchandising
Read the case study →
Storefront image
Bellowater
End-to-end design & development ownership

Full ownership of design and development. Every decision tied back to one goal: driving sales.

Full ownershipEcommerce
Read the case study →
Storefront image
Equisite
Embedded design & dev partner

Standing design and development capacity. We take the initiative and manage the details.

EmbeddedOngoing
Read the case study →

"Ownership." Their word, not ours.

Three founders, asked independently what it's like to work with us, reached for the same one.

Two ways to plug us in.

Project
Scoped. Shipped. Yours.

A defined build with a start, an end, and a deliverable you own — a storefront, a PDP redesign, a launch site, a demo.

  • Fixed scope, quoted up front
  • Discovery → design → build → handoff
  • You own every file and every line
  • Typical timeline: 3–12 weeks by scope
Embedded
Your design & dev team, without the hire.

Standing monthly capacity for brands that ship constantly. Design, development, and motion on tap — the same embedded model AquiferGrowth runs your operations with.

  • Standing monthly capacity
  • One Slack channel, no ticket queue
  • Scales with your roadmap
  • Pricing set on the call, by capacity

Not sure which fits? That's what the call is for.

Let's Chat

Common questions.

How long does it take?
A PDP redesign: 3–4 weeks from kickoff to live. A full storefront: 8–12 weeks, depending on catalog complexity and how much of the underlying data needs cleaning first.
Shopify only?
Shopify, Webflow, and custom code. We pick the platform that fits the build. We've also shipped custom code inside closed platforms — Live Healthillie's loyalty portal runs inside Recharge, which doesn't natively allow it.
Who owns the work?
You do. Every file, every asset, every line of code — on both Project and Embedded engagements.
What happens after launch?
We stay on. Bugs, tweaks, performance regressions, small builds — we own them. Most clients roll straight from Project into Embedded so the surface keeps working instead of drifting.
Can you work with our existing developer?
Yes. Half our engagements involve at least one in-house engineer or a legacy freelancer. We integrate into the codebase you have, keep the handoff clean, and make sure your team can maintain what we ship.
Do we have to buy the ops stuff too?
No. Plenty of clients use both sides of AquiferGrowth, plenty use one. But if your catalog or product data is a mess, we'll tell you — because it will cap what any redesign can do for you.
What if it doesn't move the number?
We pick the number with you before we start, and we're honest during the build if something isn't tracking toward it. If it lands and doesn't move, we're in the room debugging why with you — not on the next project.