Hair Strong Built a Centralized B2B Lead and Order Management System Integrated with Shopify
Hair Strong was running a growing B2B business with leads and orders scattered across email, sheets, and one-off tools, none of which talked to their Shopify storefront. AquiferGrowth built a centralized B2B lead management system with bespoke order capture workflows, fully integrated into the existing Shopify setup. The team now has the kind of pipeline visibility and control they didn't have before.
- Every B2B lead and conversation centralized in one place
- Bespoke order capture workflows tailored to the B2B sales motion
- Direct Shopify integration unifies B2B and DTC operations
The Problem
Before working with Aquifer Growth, Hair Strong struggled to keep up with the operational demands of their catalog. Manual processes couldn't scale.
B2B Leads Trapped in Inboxes and Spreadsheets
Wholesale and B2B opportunities came in through email, web forms, and informal channels with no shared system to track them. Leads slipped through the cracks, follow-ups were inconsistent, and there was no real pipeline view.
B2B Orders Disconnected From the Storefront
Even when a B2B order closed, capturing it required manual entry into Shopify or a separate tool. The two channels of the business operated in parallel rather than as one connected operation.
No Pipeline Visibility for the Team
Without centralized lead data, the team had no reliable view of how many opportunities were active, where they sat in the funnel, or how the pipeline was trending week over week.
The Solution
Centralized B2B Lead Management Hub
AquiferGrowth built a single system to capture, qualify, and manage every B2B lead from first touch to closed order. Every prospect, conversation, and decision now lives in one place with full visibility for the team.
Bespoke B2B Order Capture Workflows
Custom workflows were built to handle the way B2B orders actually arrive at Hair Strong, capturing them in a structured format and routing them through to fulfillment without manual rekeying.
Shopify Integration End to End
The lead management system is wired directly into the Shopify storefront so B2B and DTC operate as one connected operation. Order data, customer records, and inventory stay aligned across both channels.
The Results
Since partnering with AquiferGrowth, Hair Strong has fundamentally changed how it handles its B2B business. Leads no longer fall through the cracks, every order coming in from B2B sources gets captured and managed through bespoke workflows, and the entire system is integrated with the Shopify storefront. The team now has a level of control and visibility over the pipeline that simply didn't exist before.