PulseFX Automated Their Entire Sales Pipeline with AI-Powered Lead Capture
PulseFX came to AquiferGrowth with a lead management problem, their sales process was fragmented, manual, and impossible to scale. AquiferGrowth built their CRM from the ground up, defined their workflows end to end, and automated lead capture entirely. Today, PulseFX runs AI-powered lead automation through Claude, and their team spends time closing deals, not managing data.
- Full CRM built and deployed from scratch
- 100% of lead capture workflows automated
- AI-powered lead routing running live through Claude
The Problem
Before working with Aquifer Growth, PulseFX struggled to keep up with the operational demands of their catalog. Manual processes couldn't scale.
No Centralised CRM
Without a structured CRM, lead data was scattered across tools and inboxes. There was no single source of truth, making it difficult for the sales team to prioritise, follow up, or report on pipeline performance.
Manual Lead Capture
Every inbound lead required manual processing, logging, categorising, and routing by hand. This created bottlenecks, introduced errors, and meant that response times lagged far behind what a competitive sales process demands.
Undefined Workflows
Without clearly defined workflows, the sales team operated reactively rather than systematically. There was no repeatable process, meaning outcomes depended heavily on individual effort rather than a scalable system.
The Solution
CRM Built From the Ground Up
AquiferGrowth designed and deployed a fully custom CRM tailored to PulseFX's sales process, giving the team a centralised hub for every lead, deal, and customer interaction, with full visibility across the pipeline at all times.
Workflow Definition & Standardisation
Every stage of the sales process was mapped, defined, and built into the system. From first touch to close, the team now operates from a consistent, repeatable playbook, removing ambiguity and ensuring nothing falls through the cracks.
AI-Powered Lead Automation via Claude
Lead capture was fully automated using Claude, handling intake, categorisation, and routing without any manual intervention. The system processes leads intelligently, ensuring the right leads get to the right people at the right time.
The Results
Since partnering with AquiferGrowth, PulseFX has transformed how their sales team operates. What was once a fragmented, manual process is now a fully automated, AI-driven pipeline. Lead capture runs without manual effort, workflows execute consistently, and the sales team is freed up to focus entirely on closing. PulseFX now has the infrastructure to scale their pipeline without scaling their headcount, and with Claude running their lead automation, the system only gets smarter over time.