We build and run your storefront.

Design, development, and the data underneath it. We own the whole thing end to end, so you stop chasing developers and start seeing what converts.

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Where your storefront is stuck.

#storefront-issues
Sarah Founder

Store's broken on mobile. Who's on it?

Seen by 4 0 replies
01
Nobody owns your storefront.

The freelancer moved on. The agency ghosted. Now it's on a dev's list, a marketer's list, and your list, which means it's on nobody's list.

5 bought  ·  95 left
02
Traffic's fine. Conversion isn't.

You're paying for the visits. They land on a PDP that hesitates, a PLP that can't filter, and a catalog with no real structure underneath it.

Shopify Plus $2,300/mo Features unused
03
You moved to Shopify Plus. Nothing changed.

Enterprise pricing, and you're still running a theme a Basic store could run. Custom templates, scripts, checkout, all of it still on the shelf.

Not connected
04
The apps are installed. Nobody wired them up.

Recharge, Rebuy, Klaviyo, thousands a month in subscriptions, doing a fraction of what you bought them for.

You're leaking money.

$10,300 a month, already leaving your account. Barely any of it working.

~$2,300/mo

Shopify Plus. You're on the plan. You're running a theme a Basic store could run.

~$3,000/mo

Recharge, Rebuy, Klaviyo. Installed. Barely wired.

~$5,000/mo

Missed conversion. Paid clicks landing on a store that doesn't close.

Typical mid-market DTC stack. Yours may be worse.

The fix is one team that owns all of it.

Storefronts, Build or Improve

Shopify and Shopify Plus, themed or custom. A new store from a blank file, or a rescue on the one you've got. Plus migrations included.

ShopifyShopify PlusCustom codeMigrations
Product Pages & UX Design

PDPs, collection pages, and the buy box. We rebuild the moments where buyers hesitate, then check the number 60 days after launch.

PDPCollection pagesSubscribe & saveMobile checkout
Catalog, Data & Merchandising

Filtering only works if your product data does. Same colour spelled three ways, half the catalog missing tags. We fix what's underneath.

Product dataTaxonomyFilteringOn-site searchMerchandising
Motion & Interactive

Hero animation, PDP video, interactive demos. Built in code, not After Effects, so they load fast instead of tanking your page speed.

Hero animationPDP videoInteractive demosLaunch pages

Featured work · Live Healthillie.

01 · Minerals & Chill PDP
The problem

Minerals & Chill is Live Healthillie's hero SKU, driving subscriptions, wholesale, and loyalty. It was selling on the same generic template as every other product. No flavor merchandising, no dedicated social proof, variant imagery slowing down the store's most-trafficked page.

The build

Figma prototype, then a bespoke PDP template on Shopify Plus. Custom reviews with star and attribute filtering. Flavor variant swatches, quantity ticker, quick-add that opens the cart tray. Variant images on the CDN, Route protection suppressed, clinical-study link.

The result
+42%
add-to-carts
+47%
completed checkouts

First 60 days live, against the 60 days prior.

02 · Subscription portal & loyalty
The problem

Recharge (Affinity) is a closed platform. No native custom code, no way to build a proper loyalty engine inside it, and the existing portal was doing nothing to hold subscribers.

The build

Rebuilt the Recharge customer portal from scratch. Shipped a 4-tier subscription punch card, order 3, frother + sample pack; order 6, free shipping; order 9, surprise merch; order 12, 20% off. Reward-email flow, tabbed upsell system (Best Sellers, Supplements, Skin & Body, Home), full cancel/manage flow. Under the hood: moved JS/HTML out of Recharge into a Shopify snippet, pushed CSS to Recharge global, rebuilt the Cloudflare worker.

The result

Launched June 18, 2026. Built to raise LTV on the subscription base.

Live Healthillie Recharge customer portal
03 · Wholesale B2B storefront
The problem

Live Healthillie needed a wholesale channel. The retail store couldn't carry B2B pricing, MOQ logic, application-based access, or reseller compliance.

The build

A separate Shopify Plus B2B store at wholesale.livehealthillie.com. Application → B2B-draft → approval → email-access pipeline. Reseller agreement and cert capture. 16-unit mix-and-match MOQ. Wholesale PDP mirroring retail. Klaviyo flows on top.

The result

A live commerce channel, standing on its own.

Live Healthillie wholesale storefront home
04 · Checkout experience
The problem

Checkout was where the funnel was leaking. Too much friction, too little proof at the moment of decision.

The build

Multi-step Shopify Plus checkout with trust signals (130k → 150k customers), testimonials, Toki loyalty integration, product recommendations, and free-shipping / weight-tier logic fixes.

The result

A checkout that closes instead of leaking.

Live Healthillie checkout
05 · Accessibility remediation
The problem

Compliance requirements weren't being met, and most agencies handle it by installing a plug-in and calling it done.

The build

A full accessibility audit and a dedicated ADA theme layer. Ongoing remediation instead of a one-shot patch.

The result

Live, ongoing, and defensible.

Accessibility visual
1/ 5

More work. Same standard.

Storefronts, product pages, and the systems behind them.

Hello Ryse blog
Hello Ryse
Blog Build + Content System

We designed and built the blog, then ran a consistent content program behind it. Structured for search engines and for the models that read them.

BlogContentAI search
Read the case study →
Shop 437 storefront
Shop 437
Catalog Taxonomy + Mega-Menu

The catalog had no merchandising structure. We built a real taxonomy from the ground up, then designed the mega menu to expose it, easier for customers to navigate, easier for the team to run.

Information architectureNavigationMerchandising
Read the case study →
Bellowater storefront
Bellowater
Storefront Ownership: PDPs and Bundles

We took ownership of the storefront and built the pages that actually sell: product pages, bundle pages, and the buying journey around them.

ShopifyPDPBundlesFull ownership
Read the case study →
Equisite storefront
Equisite
Full Storefront Overhaul

A complete storefront rebuild, end to end. Standing capacity, so it keeps improving after launch rather than freezing on the day we ship.

ShopifyStorefrontEmbedded
Read the case study →

Their Words, Not Ours.

Two ways to plug us in.

Project
Scoped. Shipped. Yours.

A defined build with a start, an end, and a deliverable you own, a storefront, a PDP redesign, a launch site, a demo.

  • Fixed scope, quoted up front
  • Discovery → design → build → handoff
  • You own every file and every line
  • Typical timeline: 3–12 weeks by scope
Embedded
Your design & dev team, without the hire.

Standing monthly capacity for brands that ship constantly. Design, development, and motion on tap, the same embedded model AquiferGrowth runs your operations with.

  • Standing monthly capacity
  • One Slack channel, no ticket queue
  • Scales with your roadmap
  • Pricing set on the call, by capacity

Not sure which fits? That's what the call is for.

Let's Chat

Common questions.

How long does it take?
A PDP redesign: 3–4 weeks from kickoff to live. A full storefront: 8–12 weeks, depending on catalog complexity and how much of the underlying data needs cleaning first.
Shopify only?
Shopify, Webflow, and custom code. We pick the platform that fits the build. We've also shipped custom code inside closed platforms, Live Healthillie's loyalty portal runs inside Recharge, which doesn't natively allow it.
Who owns the work?
You do. Every file, every asset, every line of code, on both Project and Embedded engagements.
What happens after launch?
We stay on. Bugs, tweaks, performance regressions, small builds, we own them. Most clients roll straight from Project into Embedded so the surface keeps working instead of drifting.
Can you work with our existing developer?
Yes. Half our engagements involve at least one in-house engineer or a legacy freelancer. We integrate into the codebase you have, keep the handoff clean, and make sure your team can maintain what we ship.
Do we have to buy the ops stuff too?
No. Plenty of clients use both sides of AquiferGrowth, plenty use one. But if your catalog or product data is a mess, we'll tell you, because it will cap what any redesign can do for you.
What if it doesn't move the number?
We pick the number with you before we start, and we're honest during the build if something isn't tracking toward it. If it lands and doesn't move, we're in the room debugging why with you, not on the next project.